Whatever your age, you’ve probably already worn a NY cap when you were young. It’s clear that you chose this cap for its style, to keep up with fashion and to be trendy, but have you ever looked into the brand and the NY logo, which is all the rage in the world of ready-to-wear? Find out more below.
The Kock family, founders of the New Era brand
When we talk about the New Era brand, the designer of NY caps, we can’t forget to mention the Koch family in its history. Originally from Germany, the Koch family decided to emigrate to the United States in search of better working conditions. They settled in the suburbs of Buffalo, New York, around 1900 and began making hats. Success was not forthcoming and one of the Koch brothers turned to creating a company called the E. Koch Cap Company. His New York-based company produced the famous “gavroche” cap. It didn’t take long for the cap to become a household name in Buffalo. In fact, the cap, fitted with a special visor, quickly became a top-of-the-range product, with everyone snapping it up.
The New Era brand reached its peak with baseball
Following the success of the E.Koch Cap Company in New York, the Koch family decided to change the name of their brand and the company became New ERA. The brand’s greatest success has been in the field of sport, and more specifically baseball. The idea came from the youngest member of the family, Harold Koch. In 1925, the young man joined the company to breathe new life into it and ensure that New Era would stay ahead of the competition in the world of fashion and sport. The new baseball caps were lighter and thinner, and included a sweat absorption system. 10 years later, the New Era brand officially became the brand name for caps dedicated to baseball teams in the United States, and this is how the NY, 59 fifty, 9 forty and LA caps came into being.
NY caps, the brand’s flagship caps
To highlight the sport of baseball, New Era created the famous NY caps; A-Frame Trucker caps with an adjustable peak featuring the Yankees logo. These caps were very fashionable in the 1900s, and many young people still wear these Yankees caps today. It all began with the great success of baseball in the United States and the performance of the Yankees. This team, nicknamed the Bronx Bombers, won 27 major league titles, hence its international success.
For New Era, NY caps are bestsellers because they have become fashion accessories, although the brand also offers other sports caps in its collection. In addition to NY caps, New era offers other top-of-the-range cap models, including LA, 9 forty, Sox, 59 fifty and more. The collection continues to grow and the styles to diversify, but the A-Frame Trucker NY caps remain the ones that have marked its history. Today, New Era continues to produce top-of-the-range clothing and accessories that continue to make history. Distribution takes place in New York, the United States and even Europe.